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See the basic information about sending marketing SMS.
- Industries to Apply Bulk SMS Marketing. From small and medium-sized businesses to municipal institutions build their customer communications based on SMS.
- Legal Side of Sending Bulk SMS. In each country, there is a set of laws that regulate the distribution of mass SMS.
- SMS Content. SMS text should not be too long; it should contain the most important information and be written in the local language.
- SMS Text Length. 1 SMS length is limited to 160 Latin based or 70 Non-Latin symbols.
- Phone Numbers. SMS marketing campaign is considered to be legal when it is done by the numbers of your business subscribers. Otherwise, it is spam and is illegal.
- System for SMS Sending. The best way is to use full-featured web platforms for setting up SMS campaigns. SMS-Smart is just an example of such SMS web services.
- Number Replacement. Sender ID replacement feature allows the business using its corporate phone number, name as a sender name.