The perfect sign in the wrong location is like a lighthouse in a forest—brilliant but useless. Strategic placement of your business signage can be the difference between attracting customers and becoming invisible in plain sight.
Start with the obvious: your storefront. Exterior signage should be visible from multiple angles and distances. Position your main sign perpendicular to traffic flow when possible, ensuring drivers can spot you before they need to turn. Remember the 3-second rule—if potential customers can’t read and understand your sign in three seconds while driving past, you’re losing business.
Don’t underestimate window signage. These valuable spaces can showcase promotions or hours without requiring additional permits. For maximum impact, place important information at eye level (roughly 5-6 feet from the ground). For Signage Exeter, visit https://exeter.nettl.com/signs/
Interior signage deserves equal attention. Directional signs should be positioned at decision points—anywhere customers might wonder “where do I go next?” Promotional signage works best in waiting areas where customers have time to absorb information.
Consider unexpected locations: bathroom stalls, floor decals, and ceiling hangings all capture attention precisely because they’re surprising. Digital signage is most effective near checkout areas or where customers naturally pause.
For temporary outdoor signs like A-frames, position them where foot traffic is heaviest, but never obstruct pathways—this creates frustration, not customers.
Remember: consistency trumps quantity. Five strategically placed signs will outperform twenty randomly scattered ones every time. Your signage should create a journey that guides customers exactly where you want them to go.
