There’s lots to enjoy in December: cosy evenings at home, crisp winter walks and of course, Christmas! December can be a crucial time for businesses, too. Christmas shoppers and festive celebrations can boost sales considerably, so it’s wise to capitalise on this as much as possible.
Don’t forget specialist support with your accounts while you’re busy with the retail side – Worcester accountants like www.randall-payne.co.uk/services/accountancy/worcester-accountants can be worth their weight in gold at this busy time.
Let’s take a look at five revenue boosters for December.
Get Groups In
Whether you’ve a restaurant, a craft business or a retail outlet, focusing on group bookings is a great way to get customers in. Consider offering discounts for group bookings or private hire to encourage bookings.
Find your USP
Promoting your USP really gets your brand noticed. Show off what your business does differently, whether it’s a unique product, sustainable sourcing or craftsmanship.
Plan the Sales
Remember that key period just after Christmas when people are looking for a bargain. Plan your sales strategy and prepare your outlet in advance.
Analyse What Sells
Look back on previous years’ records to identify what sells around this time of year, then promote it widely to maximise sales, according to Forbes.com.
Turn the Sparkle On
Lastly, don’t underestimate the importance of Christmas sparkle. Cafes can turn their everyday menu a little more festive with some wintery additions, while shop owners can include some Christmassy extras to their inventory.
