The digital era has seen mind-blowing and rapid advances in technology across the board. From the invention of the web to smartphones and the rollout of AI, you can bet your bottom dollar that PR agencies have been at the heart of promoting new technologies; therefore, it makes sense that they are on the lookout for innovative, groundbreaking tech wherever possible. Let’s have a look at some tech trends that PRs will be desperate to find out about in 2025.
If you work in a tech-related field, a PR agency can be worth its weight in gold in promoting your business and honing your brand. An internet search term such as ‘tech PR agency near me’ will produce results such as headonpr.co.uk/tech-pr-agency-near-me/.
1. Widespread robotic process automation
AI has revolutionised many aspects of business, and robotic process automation is one step ahead. By training software to perform mundane or repetitive tasks, RPA saves organisations both time and money and leaves staff free to perform other, more creative or strategic tasks. With some businesses wasting thousands of pounds per year on staff having to complete repetitive tasks, this type of technology is sure to be adopted by businesses worldwide within the next few years.
2. Femtech
The link between technology and women’s health is as exciting as it is innovative. Femtech bridges the gap between technology and women’s health issues such as menstruation, pregnancy, menopause, and fertility. Technology is supporting women to take greater control of these key health areas via different technologies, such as virtual care models, breath analysers, and wearable fitness trackers.
3. Ambient technology
More and more of us are embracing near-invisible smart technologies that serve to make our lives easier and more streamlined. In fact, you may already know of examples such as smart speakers, voice-activated thermostats, and smart watches. Again, AI is one step ahead of this and has the capability to gather and analyse the data of our usage, meaning that it can make decisions on its own going forward.
