Typography is the fundamental element that determines whether or not a sign is effective. Therefore, getting it right is imperative.
Why typography is important.
Your choice of typography has a direct impact on the readability of your sign, that is, on the ability of your sign to convey its intended message. Your choice of colour, font, text size and printing style all combine to deliver an effect. When you get it right, your sign is easy to read, attractive and welcoming. Get it wrong, though, and you’ll see business start to slide.
Choosing sign makers Exeter.
When you choose a sign maker, such as exeter.nettl.com/signs/, to help you create a sign for your business, you are investing in their skills, experience and knowledge. They can translate your requirements into a visual output that will meet or exceed your expectations, increase your reach and build strong brand associations.
They will advise on typography based on your bespoke requirements. They will explain how embossed, debossed and flat lettering is interpreted by your customer base, support you in choosing appropriate signage materials or mediums, and guide you towards fonts and colours that will align with your brand and deliver superior readability.
In conclusion
Typography is essential if you are to create signage that fulfils its purpose – visually appealing, informative, legible, and that consumers actively want to engage with. Choosing the right colours, fonts, text size, images and printing styles has a direct impact on customer engagement, so seek the support of a sign maker if you need help in achieving your objectives.
