4 Steps to Upscale Your Instagram Marketing Strategy in 2023
Instagram is one of the most popular social media channels, with more than 1 billion active users. This number is very appealing to marketers as they can easily target prospects. In addition, launching a promotion on Instagram is relatively free, but the real challenge is developing an all-encompassing strategy to convert followers into buyers.
Suppose you succeed in developing such a strategy. In that case, you can expect to gain a significant edge over the competition in the industry as more than 1 in 3 customers use social media to discover new brands and products.
Now, you might have tried to conquer the visual platform that is Instagram, but if you are yet to see success, you might need to change your approach. Take a look below as we share how you can gain an edge over the competition and upscale your entire Instagram marketing strategy.
Draw In Audiences Organically
Your business can only benefit from clean organic traffic. In other words, you should focus on drawing in followers interested in your services and products and engaging with them, so that you can relay just how much value your brand can bring to their lives.
If you haven’t found the success you want on Instagram, you might feel the urge to enlist growth services to help your business. If that is the case, you should be extremely wary of services that promise overnight success. Organic growth is a process; only the most reputable growth services will help you get real Instagram followers whom you can target and successfully turn into customers.
Reputable growth services will walk you through the entire process and advise you on how you can reach success on Instagram effectively.
Post High-Quality Content
Once you start gaining followers, it’s time to show them why you are well worth their attention. Producing high-quality content should be at the forefront of your strategy. If you are not experienced in content creation, especially 5-15 seconds videos and stunning images, consider hiring a content creator who will take care of all your needs and bring you closer to your Instagram followers.
On that note, ensure that your uploaded visual content is always of high quality. All your Instagram image posts should have a width of at least 1080 pixels and don’t forget to select the proper aspect ratio. For square images, go for a 1:1 aspect ratio, while for vertical images, you should choose the 4:5 option.
The Appropriate Hashtags Make All the Difference
Even if Instagram is not the birthplace of the hashtag, it sure is its playground. Hashtags can unite your entire strategy and churn out conversions time after time. The beauty of the hashtag feature is that it can propel your brand to the top of the Instagram explore page and bring a lot of traffic your way.
The hashtags you choose to embellish your post can be trendy ones, or you can think about developing branded hashtags. As soon as prospects see them with branded hashtags, they know it’s from a specific brand. That being said, make sure that all of your hashtags are unique, and even though Instagram is quite liberal with hashtag use, as it allows you to add 30 per post, you should keep it to a bare minimum. Stick to 3-4 hashtags per post and only focus on the content’s quality rather than the trendiness of the hashtags.
Leverage Influencer Marketing
Influencers are the stars of Instagram. They have an enormous following and can help you reach all your set milestones in a short period of time. These influencers know exactly what users want and what kind of content they best react to.
But, before you think about contacting an influencer to help you with your social media efforts, beware that the more followers the influencer has, the higher their service fee will be.
To upscale your Instagram marketing strategy make sure that you always focus on growing your channel organically, and that your audience feed is always filled with high-quality and entertaining content.
Consider working with Instagram influencers if you want to rapidly increase your following. They will share the secret to success and help you reach all your set milestones. And lastly, don’t forget to experiment with hashtags. This Instagram feature is extremely trendy, and not a single Instagram user doesn’t appreciate a creative hashtag.