The Internet has played a vital role in improving how we communicate, socialize, and do business. Speaking of business, globally, web design has been used as a tool of advertisement for different brands and the market has always seemed to have an upper hand. Through websites, there is a link created between the customer and the brand in the market. The most important thing for any person who wishes to start a website for their business or blog is to know how to create or design it. When creating websites, it is important to be on point in the sense that it should be easily accessible as well as mobile friendly. Here are some of the things to avoid when creating a website.
1. Not having a plan
The worst mistake you can make is to start on the website building process without a solid plan. First and foremost, you need to know who your target audience is. This is an element that most people forget to put into account. This will help you to come up with effective ways of promoting your website. This is especially the case if you’re trying to market your law firm that deals with, say, employment law, in which case you can click here for more information on how to go about it. Failing to have a solid plan when creating your website can leave your business vulnerable to many kinds of risks, especially when it comes to branding and marketing.
The other notable aspect is that each step of website building requires a lot of research. You cannot go blindly and still expect results. In a nutshell, you want to have a plan in place before you start creating your website!
2. Avoid compromising on privacy and user-friendliness
There is a need to factor in the aspect of privacy. Your website should be user-friendly. It makes sense to have a browser window open in the way the user wants it to. This is because some information may be private to the user and this deems it necessary for your website to allow private browsing. This is especially the case, for those using desktop computers. The windows on your website should open in the way the user wants them to open. For instance, in relation to the size, they should be able to zoom down if need be.
3. Avoid doing it yourself
Creating a website requires some technicality and it needs a professional touch. It is, therefore, important to have a website that serves the purpose. In this sense, a professional who has been in the industry for quite a while would best be best-suited to do the task. Sometimes when you do it yourself, it may not be functional and in addition to this, it may not be customized to suit the needs of your target audience.
4. A cluttered homepage
We are living in an era when first impressions count. Anyone visiting your website for the first time will want to see some sort of order. In addition to this, they may have different expectations, but the last thing in their mind is a disorganized webpage. Internet users have become impatient, so if the first thing that greets them is a cluttered page, be sure, they’ll not stick around!
5. Avoid creating a website with different web pages
It is important to have a website with uniformity, which means that the pages on your site should have a similar face. In so doing, the web designer will have solved that element of confusion to the customers or clients. A well-designed website will be user-friendly and, at the same time, contain aesthetic elements that will play a vital role in attracting traffic.
6. Avoid high expectations
It’s very important that when you create a website you avoid instilling false hopes to the users. You don’t want them to have high expectations on things that you cannot deliver. In addition to this, it will take your users more time to really be familiar with what you deal with.
7. Missing call-to-action
As a marketing strategy, you want your users to sign up for updates, buy products, request for service quotes, receive emails, and even be able to share your content on social media platforms. Whichever the case, the only way they’ll easily do this is through the call-to-action buttons. If your website is missing these, then you are also losing potential clients.
8. Avoid inconsistent updates
When creating a website, it is important to be updated and avoid giving stale information on the blog section. It may not be wise to create a blog section about trending information or resources when you already know that you’re not current with fresh trends. Do not add things on your website just for the sake of doing so, otherwise, you will end up killing the morale of your users. In addition to this, make sure that your webpage is updated regularly with new information and that it stays in line with your users’ expectations.
9. Forgetting a contact page
Your website may have all the quality features, good visuals, aesthetically architecture, and still miss this one important element, a contact page. The only way your target audience will get back to you is through the contacts you leave on the contact page. If the user doesn’t find a way to contact you or navigate through the contact page, it is highly likely that they’ll leave without a goodbye and will seldom come back.
10. Avoid having limited negative space
When creating a website, it is important to make sure that you have enough space for your images on the webpage. This will help the website user to have a proper glimpse of the webpage and still be able to properly view all the elements. Negative space also plays a vital role in attracting the user’s attention and interest in what your website is all about. The use of negative space is highly recommended for websites to bring the attention of the visitors to the important parts of the webpage.
11. Missing search box
In essence, you want to make it easier for your users to find things on your webpage. In addition to this, your website is a hub of information, so, if a user cannot navigate the search bar, chances are that they will not spend their valuable time looking for the search bar.
Creating a website is not a walk in the park. There is a need for applying the technical aspect while creating one. The idea behind this is to have a website that serves the purpose in which it was intended. Having a responsive website takes a lot of work. However, if you avoid the above mistakes, you can easily be able to keep your visitors coming back to your site.