According to research, if a client doesn’t enjoy their surroundings, 52 percent will not return. If your business depends on repeat customers, that’s a big number. What if you were able to turn a stressful or boring shop into one that was fun and relaxing? The look of your shop is an aspect of your business you can control, apart from the services or products you sell. It is well worth the investment.
Consider how your workspace will work for your employees. The mood of your workers can be improved by as much as 33% with a motivational workplace. This will make them happier and more productive.
Signage and the use of space in your property will also help you to build a strong brand. Consider matching the colours of the menu, leaflets or door signs, as well as the opening hours on the front door. Also, consider the decals on the walls, the logos behind the shelving, and the quotes on the wall. This will give your business a professional and cohesive image without having to spend a lot of money on furniture. For Sign Makers Exeter, consider exeter.nettl.com/signs/
Plan your interior signage
Signage can be used to communicate your company’s values and create a consistent brand. Remember the first time you visited a company or office building. Was the building bare? What did it make you feel like? It can feel sterile, or worse, it could be covered with posters and flyers that look tatty.
It is best to approach your business from the front door and think like a client. Now that they’ve walked through the door, what do you do? Is your interior space a reflection of your business, or are the walls, windows and hallways blank canvases devoid of any personality?
