One crucial factor in optimising content is ensuring it aligns with the purpose behind users’ search queries. When people come across content that isn’t relevant to what they’re looking for it can prompt them to leave the website or go back to the search results in search of a match. This can harm a brand’s reputation with customers and search engines, resulting in rankings dropping, reduced visibility and ultimately fewer sales.
Search purpose refers to the objective behind a search query, which can be categorised as either navigational, transactional or informational. Navigational searches are driven by the intention to find a website or page while transactional searches revolve around purchasing something. Informational searches aim at gathering facts or information about a topic, such as how to articles, reviews or lists of benefits.
Creating content that aligns with search purpose can greatly enhance SEO performance. This is because Google strives to deliver results that precisely meet users’ needs. Search engines are not inclined to provide content; hence they reward those who deliver relevant information with higher rankings. For assistance with SEO Services Dublin, contact rycomarketing.ie/seo-services
Aligning your content with search purpose also helps you identify any gaps in your knowledge and refine your content strategy. Writing an article or blog that tackles questions about your product or service can be a way to increase website traffic and conversions. Moreover it allows you to identify keywords to focus on.