SEO can be confusing enough at the best of times, but when Google algorithms and preferences also change, this can add bewilderment to the mix. It’s no wonder that separating fact from fiction is incredibly tricky when it comes to SEO. Here are some of the most common SEO myths debunked.
Blogs are all you need to succeed
It is true that blogs are a great way to boost your SEO, but it’s wrong to assume that all you need to do is publish copy on your site to get noticed. You need to get people to your site to read your blogs first, so promotion is essential. According to Entrepreneur, you should write blog content for external websites that will link back to your website and boost your domain authority.
Keywords no longer count
It’s incorrect to think that keywords are no longer important for SEO; it’s more how you apply them that matters. Google can sniff keyword combinations that are unnatural or stuffed into your content a mile away and will punish you accordingly by lowering your search rankings. If you’re going to use keywords, use them sparingly and wisely.
Meta tags are irrelevant
There’s a commonly-held notion that meta tags are no longer relevant for SEO, but this isn’t the case at all. Meta tags provide a great way to introduce your company in search listings and can help to drive traffic to your site. Your meta tag must include a title tag, meta description and the character limits. If you’re not sure how best to achieve a successful meta tag, consult experts.
SEO is a one-time activity
Many people wrongly assume that SEO is something that you only need to do once to have long-lasting, positive effects. Unfortunately, if you’ve gone to the time and effort to introduce an SEO strategy, it’s something you will need to continue with if you want to see results continuing over the long term. Bear in mind that an SEO strategy that works well today may not work in the future, particularly if Google changes its algorithms, so keep abreast of SEO trends and make tweaks to your strategies accordingly. A specialist in this area like an SEO Belfast company at options such as rycomarketing.co.uk/digital-marketing-belfast-northern-ireland/seo-belfast/ will help you when it comes to these changes and keep you in the loop. Once you’ve got an SEO strategy up and running, make sure to monitor the results of it regularly so you can see what is working.