What is event branding?
Event branding might sound complex but is as simple as organising the right event for the right people and for the right reasons. It’s a great strategy to follow to achieve the above objective and to ensure you have the most successful event you possibly can.
So, what exactly does it entail?
Event branding is essentially the very essence of your event concept. It’s the reason why and the thing that holds all the elements of your event together to create one clear identity. It is the first idea that comes into people’s heads when they think of your business or event. It is the essence of what energises your event and what exists through the experiences your attendees have.
That all sounds great, but what is an event concept?
This is the creative idea that sparked your event and shapes your whole planning of it. It influences the people who attend, the content of the event, the connections people make from it, the experiences and knowledge learned.
To make this easier, it’s a good idea to summarise the event concept in one sentence or a strong image that defines what you want this event to be or achieve. You could create a mood board that contains images of your ideal attendee, an ideal venue, colour palettes, speaker ideas, mottos or quotes and anything else you imagine as part of your perfect event. For help with this, contact an Events Agency Dublin like davisevents.ie
You have the concept, how do you create the buzz?
You have a new concept that your audience haven’t experienced yet, it’s purely based on the expectations you are creating for them. It might be the best concept ever created but if you’re not aiming your message at the right people, your event will not be a success. Your concept won’t be meaningful to everyone, but if you have a strong concept and you communicate it clearly and consistently, you will attract a strong core of followers.
These people will naturally be drawn to your cause, share the same interests and will want to connect with others of the same thinking. As those people share information about your event, others will be attracted to attending due to a FOMO and as word continues to spread, you’ll grow a good-sized and healthy community of like-minded people.
More on creating hype:
We all know that to keep an event in the forefront of people’s minds, it’s important to remind them often in a digital environment of short-attention-spans. However, it’s essential you don’t overhype your event and make promises you can’t keep. If you don’t think you can deliver on a large-scale event, opt for smaller, more frequent community events to strengthen your brand. It’s important you keep it real and don’t overpromise.
Remember that an event brand won’t be built in a day
So, you had an amazing concept and pulled off a great event. There’s no time to sit back and feel satisfied. You now have to find out how your audience has reacted to their interaction with your brand. You still need to keep the conversation going, attract more like-minded members and keep your brand in their minds so you can get them excited for your next event!