Whatever your business, people who visit your company need to be treated well. If they are, they’re more likely to visit you again or purchase your products. They might write an online review – one which can influence a much wider audience – or recommend you to friends, family or colleagues. What, though, makes a great visitor experience? And how do you make sure your visitors have just that?
The first thing you need to think about when it comes to creating a great visitor experience is what you want it to look like. Create a visitor experience strategy and implement it across your organisation. What do you want a visitor to think and feel when they walk through the door? Will they think it’s easy to find where they are going? Will they feel like they are being made to feel welcome? First impressions are ones which help form lasting impressions for visitors, so you need to get this right.
A Warm Welcome
Your staff are key to providing a great visitor experience. They should be warm, friendly and helpful, answering any questions your visitors might have and making them feel welcome. Think about this when you recruit any customer-facing staff and when you’re looking at training for them.
Making Things Easy
Once a visitor arrives, they shouldn’t need to jump through hoops to get to meet who they want to meet or see what they want to see. Streamline any sign-in processes you have, using technology if you can to make things easy for visitors. The visitor management system UK based https://www.ofec.co.uk/web-and-software-development-services/digital-visitors-and-staff-signing-in-book.aspx offers might be the ideal solution here.
No matter how good a visitor experience you’ve created, you can always get better. Ask people who’ve visited you what went well and what you could’ve done better. This doesn’t have to be time-consuming. Many shops and museums now have a simple button people can press to say how they felt, for example, but it can help you understand how you are doing and how to improve things.
And, finally, remember to say thank you for visiting. Your visitors will appreciate it. They are more likely to return and more likely to recommend you to others. As a result, your business is more likely to succeed.